Turnover eats the pipeline
Sales turnover runs 50-70%. Every departure resets your outreach, your call notes and your relationships with half-warm accounts.
Your turn-key sales department is waiting...
An entire sales team,
for the cost of a single hire.
A complete outbound sales operation: Go-to-market strategy, content, target list building, multi-channel outreach via calling, email, SMS and LinkedIn, SDRs qualifying the conversation and handing a confirmed meeting for your team. All managed by sales leaders with 23+ years in selling services & B2B products.
- 25,000
- Sales activities run every day
- $151M
- Pipeline generated
- ~50%
- The cost of one U.S. hire
Why building it in-house stalls
Ramp takes months
Hiring, onboarding and coaching a new in-house hire to real productivity takes three to six months, and it starts over with every seat you refill.
Nobody has time to manage it
New hires need daily call reviews, list checks and pipeline inspection. Founders and AEs rarely have the hours to do that well.
Why the outreach breaks down
The data goes stale
Bad titles, dead numbers and wrong companies. Outreach hours burn on contacts who were never the buyer.
The wrong channels
Phone-only or email-only outreach misses most buyers. Coverage needs the right mix and the discipline to keep it running.
The pitch drifts
Without scripts, objection handling and review, every in-house hire tells a slightly different story and none of them land.
Meetings that never had a chance
Booking anything that says yes fills the calendar and empties the forecast. Qualification criteria have to be enforced.
The work itself
How the pipeline gets built.
Eight repeatable steps, run every working day, measured at every stage.
01
Build the target list
Define the ideal account profile, then build a named list: industry, size, region, tech in use and the titles who actually sign.
02
Verify and research
Every contact is checked, direct lines and inboxes are confirmed, and accounts are researched so the first line is about them, not us.
03
Write the pitch
Scripts, openers, email copy and objection responses are written for your offer, then rewritten based on what earns a reply.
04
Work the phones
Phone outreach every day, gatekeeper navigation, returned voicemails and callbacks logged the same hour they come in.
05
Run the sequences
Email, LinkedIn and SMS touches on a set cadence, tracked per account so no prospect is dropped or contacted twice.
06
Qualify against real criteria
Budget, authority, timing, current stack and the problem in their words. Anything that fails the criteria does not get booked.
07
Book and confirm
Meeting set on your calendar, invite accepted, reminders sent and attendance confirmed so your closer is not sitting alone.
08
Hand off clean notes
Call history, pain points, competitors mentioned and next step, written up and in your CRM before the meeting starts.
Meet them where they are
Every channel, one consistent story.
Phone
Voice outreach and callbacks, the fastest route to a live response.
Written sequences that reference the account, not a merge field.
Connections and messages from a profile tailored to your market.
Voicemail
Short drops that give the prospect a reason to call back.
SMS
Quick nudges for warm contacts who already know who you are.
Events & referrals
Follow-up on lists, attendees and warm introductions you already have.
Who is running it
Two decades of building sales departments for B2B technology firms.
The department is led by Dan Goodstein, a fractional Chief Revenue and Marketing Officer who has spent 20+ years in B2B technology sales, advised more than 200 companies from startups to the Fortune 500, and draws on a global network of 130k+ executives and dozens of senior-executive conversations every month.
- 23+ yrs
- In B2B technology sales and marketing
- 200+
- Companies advised on go-to-market and pipeline
- 130k+
- Executives in the professional network behind the operation
Experience with organizations including
- IBM
- Cisco
- Xerox
- HP
- Oracle NetSuite
Two layers, one department
The operation runs daily. Leadership sets the judgment.
The daily operation
- Named account lists built and refreshed weekly
- Daily outreach activity, responses and objections logged
- Multi-touch sequences across phone, inbox and LinkedIn
- Messaging tuned based on what earns a reply
- Qualified meetings booked, confirmed and re-confirmed
Behind the operation
- A fractional Chief Revenue Officer setting the strategy
- Weekly script review and strategy sessions
- List and territory review before outreach begins
- Pipeline inspection against the numbers, not the anecdotes
- Every booked meeting checked before it reaches your calendar
Reviews
What clients say.
Crushed it.
“They just generated 30 meetings for our Healthcare group in the past 3 months alone. It was so good, we had to pause so our team could catch up. Our plan is to replicate this across new business lines.”
Jim F.Virtusa IT SolutionsCold outreach isn't dead
“We've already closed 2 clients at a significant monthly retainer, including the 2nd appointment you scheduled. Unlike other channels where quality is all over the place, the pipeline here has been really impressive.”
ConnorProvenContent400% growth
“The department helped penetrate a marketplace that was key to our growth for a new product portfolio and generated significant lead flow and key new accounts for our business unit.”
Jim M.Cisco Platform ServicesGetting started is easy
Three steps to a working pipeline.
- 1
Quick triage call
A 20-minute conversation to identify your target market, your current outreach and where the pipeline is breaking.
- 2
Define the game plan
We come back with the list strategy, channel mix, scripts, qualification criteria and the shape of the operation to run it.
- 3
Run it and report
The department goes live, leadership manages the day-to-day, and you see activity, conversations and booked meetings every week.
Get A-level pipeline for a fraction of the cost.
An entire sales department — management, data and process — for roughly half the cost of a single U.S. hire. Start with a 20-minute triage call.